We tend to avoid things that scare us, and this can be a good thing. Steering clear of bears, for example.
And yet we often avoid “scary” things that are really quite good for us. Like going to the dentist. Or putting spinach in our smoothies. Or, even scarier still… adopting new business technologies and processes.
Trying something new is always a little unsettling. Maybe we don’t understand why we should do it or how it could possibly end well. (Spinach?!?! In my smoothie?!?!)
Or maybe we do understand, but still find it to be intimidating. (What if I can’t choke it down? Six dollars wasted!)
Yes, it takes courage to overcome our fears. But at the end of the day, it’s those who dare to try new things who will find themselves at the top of their game.
Are you playing to win?
Many organizations are having difficulty staying on the leading edge when it comes to technology. But sticking with the same old plan isn’t an option. Integrating new technologies into your sales, marketing, customer service, and communications processes is imperative, not just to become more competitive— but even to remain relevant.
Organizations who continue to live in the world of what they currently know and the way that they’ve always done things are eventually going to disappear, because someone else will jump in and fill the void of what could be.
This is a time of opportunity and innovation. Your customers are looking for it and you should be, too. Relying on outdated or conventional ways of selling, operating, and communicating will not capture the attention of the buyers of today and, more importantly, the potential buyers of tomorrow. You need to engage with customers, clients, and prospects in ways that they want and need you to connect with them.
Are you working to solve the problems they want solved? Are you communicating in ways they want to communicate? Are you making your interactions as easy, streamlined, and pleasant as possible? This is impossible to do if you’re still using the equivalent of dial-up technology and rolodex processes.
It’s time to eat your spinach
Integrating new technology and processes into your organization can be scary. Maybe even terrifying. But can you think of anything more frightening than watching your business decline year after year after year?
The fear of trying new things has been many a company’s downfall. Don’t let it be yours. Find the courage to turn that fear into opportunity.
Is your benefits broker also a compliance consultant? What about a trusted business partner? Are you confident your policies and processes are doing what they need to ensure that your company—and your employees— are healthy and productive?
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