As the world continues to face down the pandemic, businesses that can give back have a unique opportunity. Whether your employees have watched family members lose their jobs, been unable to connect with their community, had sick or at-risk relatives, or experienced their own jobs change, everyone has been affected in some way.
Organizations that step up and participate in charitable giving and community outreach have a chance to impact more than those who are receiving the charity, although responding to their need is enough to make it worth the effort. There is no shortage of people dealing with the effects of COVID-19, so no matter how small, every gesture of giving matters.
Giving helps everyone involved
You've probably seen the articles or read the studies that demonstrate the positive effect corporate giving has on employee engagement and loyalty. Though even without the numbers, it's easy to see the value using a little rational thinking.
People want to participate in something larger than themselves. They want to make an impact and feel like they're making a difference. The act of giving is scientifically more effective in producing happiness than receiving a gift! When your company offers ways for its employees to participate in giving back, you are both demonstrating your values and providing a clear path for your employees to connect with those values in an authentic way.
The world needs all the help it can get right now. Giving back isn't just about your company values and generating employee loyalty and engagement. It's about doing what you can, when you can, because you should.
Purpose creates relief
By becoming an active participant in creating a solution to a big scary problem, we gain a critical sense of control. Being caught up in the mix of a massive, complicated problem that is taking up and changing so much of our lives, participating in purposeful, valuable action can make a huge difference.
By engaging your employees as a part of the solution, you're giving them that precious sense of control and purpose they're likely missing.
Give, and you shall receive
There is beautiful karma in being an organization that participates in giving back to its community. You have an opportunity to make a lasting impression, both internal and external.
By stepping up, you place your company in a position of leadership and as a source of inspiration to your employees, your audience, and even your competitors. You give others a chance to connect with your values, and you make a real difference in peoples' lives.
You don't have to have a huge budget to find impactful ways to give back. It doesn't matter how big or small you are; there are so many ways you can make a difference. There has never been a better time for your company to consider how you can give back to those in need. Become a source of purpose and value to your employees and your surrounding community.
You won't regret it.
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