Don’t sweat the small stuff is great advice— as long as you’re not running a business. Because if there’s one thing most business owners can agree on, it’s that details matter.
Case in point: You’d never ignore a tiny little accounting error. Or a tiny little hiring error. Or a tiny little compliance error. Because really, there’s no such thing.
Take apostrophes, for example. A lot of people have trouble using them correctly, which is okay. Honestly, they can be pretty confusing. But what’s not okay is thinking that a tiny little punctuation mark couldn’t possibly affect your business.
Because when it comes to your brand, everything matters. And while poor punctuation may not literally cause your business to shut down, it can definitely cause you to lose some credibility.
The truth hurt’s
See what just happened there? You’re skeptical already.
Here’s the reality, folks. Plenty of people may be more than willing to head on over to Bob’s Best Burger’s, despite the extraneous apostrophe. Seriously, what’s the worst that could happen? If they are prone to throwing in things that don’t belong, maybe you’ll get a few extra fries in your basket!
But if you’re a serious customer, looking for a serious professional you can trust, you’re not going to be as easy going about these things. Far fewer people will risk handing their legal issues over to Smart Co. Expert Lawyer’s. Or engage a high-end consulting company marketing to Fortune 500 CEO’s.
Why? Because customer satisfaction lies in the details. If they can’t trust you to get your signage, your marketing, or even your own business name right, why on earth would they trust you to handle the things that matter most to them?
It’s not about the grammar
Potential customers aren’t simply being overly critical. Sure, there may be an occasional grammar snob who enjoys sneering at your business card with disdain. But for most people, it’s much less complicated. It’s all about trust. (Or lack of it.)
Virtually all punctuation rules are a quick Google search away. There’s an easy solution/correction available, but you’ve obviously chosen not to invest the 30 seconds it would take to find it. If you haven’t taken that simple step for yourself, why should your potential client believe you’ll go the extra mile for them?
The main point here is that details really do matter. Something you think shouldn’t make a difference might just be a deal breaker for one of your clients. As a business, it’s important for you to pay attention to details. If you don’t, your “tiny” mistakes will eventually reflect poorly on both you and your company.
Building trust happens one little thing at a time. Pay attention to the details and put your best foot forward.
Running into challenges with employee engagement, turnover, and retention? At Raffa Financial, we’ve got ideas to help you address these issues and more. Get in touch with Raffa to find out what working with a true employee benefits consultant feels like.
Photo by Anastasia Vish