Developing a Benefits Communication Program

Raffa Financial ServicesRaffa Financial Services on 03/25/2021

The process of creating and delivering a manageable and effective benefit communication program at can be a time-consuming undertaking, but by following some helpful tips and best practices, you can streamline the success of your program.  

Know what benefits your organization provides and how they work: 

  • Make an inventory of dates, contracts and other administrative information for all contracts and plans. 
  • Create or utilize a comparison of benefits features and costs for each plan you offer. 
  • Consider your benefits documents from varying perspectives, such as the company lawyer, a judge and jury, employees, and employees’ beneficiaries and the press. 

Know how your employees feel about your benefit program: 

  • Ask them how they feel and tell them you are sincere in your desire to know and meet their needs. 
  • Analyze reports from your providers.  
  • Study actuarial and provider research.  

Understand benefits communication responsibilities and organize yourself: 

  • Develop a plan that includes required, as well as optional, communications that may be helpful. 
  • Keep employees and beneficiaries informed of changes to their benefits and explain confusing terms and features of the plans.   

Prepare your benefits communication plan of action: 

  • Determine who will prepare your benefit communications and the costs involved. 
  • Construct a data sheet to be used for planning, preparing and delivering your communications. 
  • Designate responsibilities for the preparation of each communication. Be sure to consider both internal and external assistance. 
  • Communicating remotely with a doctor is a primary function of telemedicine. With this technology, doctors can reach patients in remote, rural and underserved areas where there might not be an available doctor or hospital. Through telemedicine, patients can access doctors for routine visits, emergency care or diagnostics from a specialist. 

Sell your communication plan to your manager: 

  • Determine HR and other benefit staff productivity loss due to employee confusion about their benefits resulting from a lack of clear communication of benefit information. 
  • Set measurable objectives for how much money and time your communications will save. 
  • Present your communications plan and implementation schedule. 
  • Prioritize compliance with government regulations and clarification of complicated issues, procedures and terms. 


Need a better ROI on your corporate employee benefits? At Raffa, we’re not interested in finding you a policy solution for this year. We’ll create a long-term, employee benefit strategy designed to help you become an employer of choice. Want to build a better future for both your business and your employees? Get in touch with Raffa. 


Content provided by Zywave 

Photo by boggy22


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