Leveling Up: How to Use Coaching to Improve Your Team

Raffa Financial ServicesRaffa Financial Services on 07/23/2020

Employee engagement and retention are (or should be) top of mind for company leadership and HR teams. Having an engaged workforce means a healthier, more productive company. Unfortunately, only 34% of employees

report being fully engaged in their workplace. That said, companies have been spending a lot on this problem. In fact, U.S. businesses spend an estimated one trillion dollars each year on voluntary turnover.   


Obviously, this is a huge issue with many components. Employee development and education, benefits, and company culture all play into the employee experience, which directly impacts retention and engagement.  


Optimizing your culture 

This issue poses too many factors for business (especially small ones) to address from every vantage point. Most medium and small companies have a tight budget set aside for employee experience. But you don’t necessarily have to spend a ton of money on perks to create a culture of productivity and engagement. Not surprisingly, 76% of employees cite their manager as the leading influencer of workplace culture. 


With that in mind, you’d assume companies are taking advantage of this knowledge and setting up their managers and leaders to be trailblazers for building a happy workforce, right? Unfortunately, that isn’t the case. 


A shocking 71% of companies do not feel their leaders can actually lead their organization. And we can assume that leaders who are unable to lead are negatively impacting the people they’re supposed to lead.  


So, if managers are the major influencing factor in creating company culture, and companies don’t feel they’re doing their job well, it’s time to think about the tools you’re giving them to accomplish company goals.  


How are your managers trained to manage? Do they even get training? Or does your company just promote highly functioning employees into manager roles and let them figure it out on their own?  


Training your managers to take a different approach to supervising their teams might just be what your company needs. But how, you ask? By teaching them to coach instead of manage.  


What’s the difference? 


The difference between coaching and managing is fairly simple. Where managers: 

  • solve problems 
  • answer questions 
  • delegate tasks  
  • evaluate performance 


Coaches take a different approach. Instead, they:  

  • empower their team to solve their own problems 
  • ask questions 
  • encourage employee input into how tasks get accomplished 
  • urge employees to think critically about their own progress 


Coaching also involves continuous conversations back and forth between team members, individuals, and managers. It is a highly effective way to engage your workforce. 


Enabling your employees is at the core of why coaching is so effective. By empowering your employees to solve their own problems, you are showing that you value their opinion and trust their ability to address and overcome challenges. Employees who take the lead in solving problems become more self-reliant and feel a greater sense of accountability and responsibility, which leads to increased engagement and satisfaction.  


Demonstrating trust in your employees to address challenges effectively is a straightforward way to help them build on their own self-confidence as well. Helping employees grow by creating a culture that nurtures self-confidence and independence is a sure-fire way to make people feel valued and boost their sense of personal growth.   


Creating a fluid dialog between your employees and managers, as well as within their team, is also a significant part of coaching. Where managers might only speak with individuals before or after a large project or when it comes time for their yearly assessment, coaching encourages a much more fluid form of communication.  


Think increased employee recognition and opportunities for development. When there is an ongoing conversation between manager and employee, there is increased opportunity for managers to discover previously unknown strengths and skills that the employee may have. This can lead to employees getting assigned projects that play into their strengths and allow them to develop skills they are highly interested in.  


Increased communication is also an effective way to identify employees who are struggling and may need some extra support or direction. Showing that you are paying attention and willing to help guide and support an employee through a difficult time generates loyalty and a sense of safety that people value.  


Increasing the value 


Coaching is a much more people-focused way of managing your company. There are many different ways to implement coaching within your team and several types of coaching to consider. By training your managers to coach, you’re not only giving them better tools to nurture a happier, more engaged workforce, but you’re investing in the future of your employees by offering more opportunities for personal development and creativity.  


So before you consider spending capital on unnecessary toys for the employee rec room, think about whether or not your managers could use training in how to coach their teams to success. Remember, employee experience and culture comes directly from leadership. So give your leaders the tools they need to win, and watch your company win.  



Want to be a local employer of choice? Need help with performance management, employee turnover, and HR strategy? At Raffa, we work with businesses in the greater Maryland, Virginia and Washington, DC area to implement strategic employee benefits plans designed to position them as coveted employers of choice. Whether you’re looking to build a healthy team, lower employee turnover, or recruit and reward executive talent, we can help.


Photo by lekstuntkite

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