Protecting and Promoting Your Company Culture

Raffa Financial ServicesRaffa Financial Services on 01/23/2020

It seems like everywhere you turn, there’s another article about company culture. How to build a good one, how to avoid a bad one, how this company rocked it, or how that company completely screwed it up.  

No one would blame you if you were tired of hearing about it. But here’s the thing: company culture can literally make or break you as a business.  

Who you are, how you act, and what you believe will eventually come back to you. Or come back to haunt you. Very few people start a business with bad intent, and yet it’s shocking how many “good” companies end up with poor practices, corrupt leaders, and in horrible, cringe-worthy situations.  

It’s a gradual process 

Just about every business you can think of began with a great idea and few people dedicated to making it work. During the incubation stage, it’s pretty easy to create an atmosphere of teamwork, camaraderie, and commitment to the company goal. Startup culture is often known for being highly productive, ultra-creative, and super exciting.  

When new people and processes start to get added into the mix, it becomes harder to maintain that united passion, sense of purpose, and team spirit. As the business grows, so does the risk of bringing on individuals who aren’t a good cultural fit. It may be hardly noticeable at first, but over time the organization can shift from one person’s big, crazy dream to everyone’s big, crazy nightmare. 

Now here’s the good news: Because company culture is created from within, it can be changed. 

Take it step by step 

It all starts by clearly defining who you are and who you want to be.  

  • What do you stand for?  
  • What kind of people do you want on your team?  
  • What are the values that will drive every action and interaction, from every employee, manager, and staff person, every single day?  

Once you decide what matters most and how you will live that truth, you can start filling your bus with the right kind of people and reinforcing those values in big and small ways at every turn. 

But getting and keeping the right people is only one part of the equation. To properly build and maintain the vision, organizations need to go all in on their values. They’ve got to live and breathe their core beliefs and be completely committed to demonstrating them with everything they say and do. 

If you’re looking for an example of this concept in action, The Ideal Team Player is a quick read that illustrates how vitally important company culture is and how to go about finding and hiring the perfect-fit people. The book identifies ideal team players as people who work hard, leave their egos on the shelf, and have a knack for dealing with a variety of personalities and situations. It also illustrates ways you can determine if your current and potential employees have these qualities.  

But more importantly, The Ideal Team Player also paints a vivid picture of what can happen when an organization continually commits to its culture.  

Every part counts 

When you emphasize your company values in a strong and consistent manner in all things big and small, those who don’t share those beliefs will feel uncomfortable in the environment you’ve created.  

Not only will they not fit in, they will naturally select out, taking their bad behaviors to a company that is more accepting of such things, or who isn’t as clear about how to live their truth. 

And then you’ll know you’ve done it right.   


Want to be a local employer of choice? Need help with performance management, employee turnover, and HR strategy? At Raffa, we work with businesses in the greater Maryland, Virginia and Washington, DC area to implement strategic employee benefits plans designed to position them as coveted employers of choice. Whether you’re looking to build a healthy team, lower employee turnover, or recruit and reward executive talent, we can help.   


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Photo by Александр Ермолаев


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