Want to Inspire Your Team? Find Out What Motivates Them.

Raffa Financial ServicesRaffa Financial Services on 08/15/2019

If you’re making changes in your organization, it’s important to make sure your team is on board. After all, the success of the initiative is largely dependent on the level of team motivation and support. But how do you get people excited about mixing things up?

When companies introduce new processes, initiatives, and directions, they often focus only on why it’s important for the business that these things are successful. Unfortunately, this leaves out other possible motivational factors that could help people get excited about the changes.

Yes, your employees have a tangible stake in the success of your organization. If the business doesn’t succeed, they can’t succeed either. But the company is only one of several areas of motivation for the various individuals on your team. There are other factors at play here, and other sources of motivation.

It takes all kinds

People are driven by a number of different things, and company/career success is one of them. They may also be motivated by factors like society, teamwork, customers, and themselves.

If you were to divide everyone on your team up by their primary motivating forces, you'd likely end up with people in each category. If you want your entire team to get behind your cause, you'll need to communicate the potential impacts that new initiative will have based on each key area of motivation.

Example: Let’s say you’re going to invest in a new sales technology. To make sure you’re appealing to everybody, you’ll need to address each of the five motivational factors as you approach and communicate the change.

1. Company

You may want to start with the fact that increased sales are necessary due to poor organizational growth, shrinking profit margins, or changing market factors. To get the company back on a positive track, there is a need to invest in, and commit to, this new technology. This will speak to your company motivated individuals.

2. Society

Having made that point, you might go on to explain how, because of low (or no) growth, company profitability has suffered, and you will no longer be able to contribute generously to the community or causes your employees care about. This will resonate with those motivated by society.

3. Teamwork

Of course, you’ll want to explain how departments and teams will benefit from the new technology, which will allow everyone to work more efficiently and build more effective team processes and structures. Those motivated by team will see the beauty in this.

4. Customer

You could also talk about how the new technology platform will provide a much more customer-focused process, ensuring your ability to acquire great customers and keep them happy with enhanced customer service and experience. Your customer motivated people will relate to this.

5. Self

Finally, you could appeal to individuals in your organization by clarifying how the results of this new technology will lead to increased financial incentives, more efficient processes, and better results for everyone involved. Now you’ve got your self-motivated folks on board.

There’s something for everyone

For any organizational initiative to be successful, you have to ensure the broadest level of support possible. If you aren’t taking the time to tap into the various motivational forces as they appeal to everyone in your company, you’re missing opportunities to get everyone excited about new ideas, new processes, and the new directions you want to go in.

Expanding your motivational reach will increase employee enthusiasm, engagement, and success. All of which is great for business. The next time you’re talking change, speak in a language that all of your employees can relate to.


Get in touch with Raffa to see how we can help your organization become a local employer of choice. Our goal is to take your business where you want it to go.

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Photo by Anna Koldunova 

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